A year on.. my best work so far

This gallery contains 28 photos.

Well, I can hardly believe it’s been (almost!) a year since I took the plunge last September and jacked in my 9-5 job to pursue floristry full time. The course is now over, I have achieved a merit for my … Continue reading

Shop display assessments: sweet & innocent v dark & seductive

I may have somewhat neglected my little blog over the last couple of months, but I’ve been busy busy busy elsewhere! As my level 2 floristry course at Southwark college nears its end (only 8 weeks to go now!), there have been lots of assessments and assignments to hand in, plus I’ve been on a three week trip to Vietnam and started a part-time job in a new cafe, so I’m afraid my blog writing got a bit pushed aside for a while. However, the new season has also put some spring back in to my step so I’m back to report on what I’ve been up to during March and April.

In these last few months we’ve undertaken what I think we would all agree were the most enjoyable and creative assignments so far; designing both an in-store and window display. For these tasks we worked in pairs to come up with the initial idea based around a particular season or theme, then everything from initial sketches, scale drawings and materials requirements, promotional signage and a price list of stock, through to putting together the actual display, which of course was the most fun bit!

Our two displays could not have been more different in terms of concept and feel, but my team-mate Hannah and I were really pleased with both. Of course, as we’re still learning there were areas where both could be improved, and this was indeed part of the task too – a post-evaluation and modification suggestions, but I won’t bore you with those bits here!

For the first of the two, the in-store display, we decided on a seasonal theme of new spring/summer stock, and hit upon the idea of creating a summer-fete style ‘stall’ to showcase all the bright and cheery items that would be coming in. We then thought about what kind of things would be found on a stall, i.e. cakes/cake-stands, lemonade, sweets, a coconut shy, apple bobbing, and researched online to find further inspiration and ideas. Here is the final result below, which included a sweetie jar with coloured floral beads, jug and jars of ‘lemonade’ with straws and freesias, cake stands carrying a table centrepiece design and bulbs, and welly boots filled with delphiniums, gladioli and stock.

Summer fete style stall floral display

The second task, the window display, had a completely different feel from the sweet and pretty design above as we went with a seductive, love potion-inspired Valentines theme! The inspiration for this came from some test-tube style vases available at college, which made us come up with the idea of a display based on the creation of the perfect ‘love potion’, or ‘spell’, for Valentines. This included a central martini glass with ivy acting like potion ‘bubbling’ in to the tubes below, plus ‘knicker’ roses, heart chocolates, flowers suspended from willow in mini pointed glass vases, seductive tall dark callas and a cheeky and rather tongue-in-cheek addition of some handcuffs suspended from the top left!

Valentines 'Love Potion' window display

What do you think of our efforts and which one do you prefer? Sweet and innocent or dark and seductive?!